If you’re ready to set about a promotional campaign for a new item launch (or expand a campaign from Facebook), you’ve got to create a business account on Pinterest by going to Pinterest Business. Have an app for your business or website? Get more eyes on it by pinning a CTA for it on Pinterest. Go from single image to multi-image to create a story or cohesive message with this kind of promoted post. Still-image not your thing? Up the message and visuals with video ads for greater engagement. You can set your ad type by format:īuild awareness to your brand’s items with these easy image posts. On Pinterest, there are three: Awareness, Consideration, and Sales. Like with platforms such as Facebook, ads on Pinterest depend on your objective type. If you’re trying to appeal to mid-age women from all over, Pinterest is a must-have in your advertising and branding arsenal. (according to a Q4 shareholder report), it’s clear that Pinterest is still effective for a very targeted audience. Plus, with 247 million users signed up from outside the U.S.

women who are mothers and go online use Pinterest, and Pew Research Center reports that 42% of U.S. However, one thing that hasn’t changed is the reach that Pinterest holds for female users, namely moms. It used to be the 3rd after Instagram and Facebook, but YouTube and Twitter have surged ahead while newcomers like TikTok have taken over. With 335 million monthly users and over $1 billion in revenue at the end of 2019, Pinterest is the 6th largest social media platform around. Often forgotten about in the thriving golden era of Instagram and TikTok, Pinterest is an old-school social media platform that revolves around the idea of scrapbooking inspiration through “pinning” of images that inspire you. Today, let’s take a quick look at why you should try advertising on Pinterest, what kinds of ads you can run, and how to set up a campaign. If you have a strong target audience consisting mostly of young females and have a very visual-driven brand (think close-up glamor shots of products, inspirational quotes, and bright, fun colors), then you can’t forget about Pinterest. Responsible for 74% of online purchases, social media is greatly instrumental in getting new brands and products in front of young consumers. If you’re running a brand in fashion, beauty, fitness, or home decor, chances are you know how important it is to have a social media presence.

Pinterest ad types